Imagine, if your company sold toothpaste, what methods would you use to convince the consumers to buy your toothpaste brand instead of the others? The methods you would use to advertise your product is called propaganda. Propaganda is a way of communicating opinions or beliefs through using many methods or tricks of advertising. It is very interesting and there are so many techniques that it could fill a book. A few of them are:
1. To belong
2. Black or white fallacy
“Look! Everybody has a Smart watch, join them, visit ‘toys r us’ today!” This is an example of the method, to belong. It is a simple and yet very effective method. Most people want to belong to something, a group, or just to fit in with the crowd. “To belong” simply tells the consumer that “everyone is having it; therefore if you want to belong, buy it”. Many times the quality of a less advertised brand is equally as good, yet people will pay dollars more for the name brand because it implies they belong.
Transfer, the reader is urged to accept something because a famous or well-known person’s name is associated with it. In other words, sometimes a company pays a famous person to say something on their commercial so that the fans would feel an urge to buy that product. Sometimes it can be really dumb, I think there was one where a famous guy was asked to advertise pads, and what’s worse is some girls really did buy it. -.-‘’
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